Manchester United: EA Sports becomes the official video game partner of the club for 3 seasons

The American publisher EA Sports became the "official football video game partner" of Manchester United FC (Premier League) for three seasons (2016-2019), on 10/08/2016.

Under the partnership, players of the English club and Old Trafford (75,811 seats) were modelled by Electronic Arts Inc. teams with their new 3D game engine "FIFA 17", called Frostbite. The partnership will also cover cross-marketing operations: from 2016-17, EA Sports game stations will be installed at Old Trafford, as well as at the Aon Training Complex, enabling fans to play "FIFA 17" at home games and at the club's training centre. In addition, EA Sports has access to all "Red Devils" players for their participation in a "unique" FIFA tournament game organised during the season.

Manchester United and EA Sports want to focus their partnership on digital activations for fans with interactive experiences, animations on social networks, wallpapers, and covers for the game "FIFA 17" available to download from the club's website.