Premier League: Tag Heuer (watchmaker) becomes the Official Timekeeper of Man United (2016-2019)

The Swiss watchmaker Tag Heuer has become the Official Timekeeper and global partner of Manchester United FC (Premier League) for three seasons (2016-2019), on 24/07/2016. The partnership was unveiled in Beijing (CHN), during the Chinese leg of "Manchester United Tour 2016" - the pre-season tour of the club - sponsored by the British insurer Aon, who hold the naming rights to the United training centre and sponsor the United training kits.

Tag Heuer gets visibility on the advertising boards at Old Trafford (75,811 seats) and on the Mancunian club's digital and social platforms. Tag Heuer clocks in the club's colours will be installed at Old Trafford, including in the dressing room of the "Red Devils", in the Aon Training Complex (the club's training centre), and in the Manchester United offices, in London (ENG ) and Hong Kong.

"Joining forces with United allows the company to extend its offering to the club's 659 million followers worldwide, 107 million of whom are from China," stated Manchester United, on 24/07/2016. Tag Heuer succeeds the American brand Bulova (2013-2016) and the…