Celta de Vigo: club unveils a new visual identity including a new logo and a new media platform

RC Celta de Vigo (LaLiga Santander) presented its new visual identity, which includes a new logo, as well as announcing the creation of "Celta Media", a new media platform, on 11/08/2016.

"RC Celta reworked its visual identity for the start of an exciting time for the club, marked by the return of the team to European competition and the initiation of exciting projects. The new visual identity represents a modern, powerful design that respects, preserves and improves the characteristics of the identity of the club," said Celta de Vigo on 11/08/2016. The new logo retains the characteristics of the previous adding the name "RC Celta" in blue, the colour of the Galician club.

The visual identity change is accompanied by the creation of the new media platform "Celta Media". "With this platform, over the course of the season the public will feel closer than ever to the team through innovative audiovisual content which will be found on the various informal social networks. Interaction with fans will be crucial in this new project, for which its' main objective is to bring the club and its…