IOC: Bridgestone is the first partner of the "Olympic Channel", until 2020

Bridgestone, a Japanese company specialised in tyres and rubber, became the first partner of the "Olympic Channel", announced the IOC on 15/08/2016. The agreement covers a period of four years, until 2020.

The IOC will launch its "Olympic Channel" after the closing ceremony of the 2016 Rio de Janeiro Olympic Games, on Sunday, 21/08/2016, announced the International Olympic Committee on 27/07/2016. The "Olympic Channel" will be a digital platform available worldwide on all media, including via the olympicchannel.com website.

Bridgestone began its partnership as a programme partner with "Against All Odds", a documentary series in eight episodes that shows "the embodiment of the Olympic spirit of eight athletes." The first episode will be aired at the launch of the Olympic channel, on 21/08/2016.

Bridgestone is an Official Worldwide Olympic Partner of the IOC until 2024, and since 13/06/2014. "We are delighted that our global Top partner Bridgestone became a Founding Partner of the Olympic channel. Bridgestone has shown its support for the Olympic Movement and its commitment to…