Ligue 1: Sweetcom (energy renovation) becomes main shirt sponsor of AS Nancy-Lorraine for 2016-2018

Sweetcom, a French group specialising in consultation and solutions for the energy renovation of housing, became the main shirt sponsor of AS Nancy-Lorraine (Ligue 1) for two seasons (2016-2018), on 14/08/2016.

"The Sweetcom group is in its commercial expansion and development phase in the east of France in the Alsace-Lorraine-Champagne-Ardenne region, where the group envisages the creation of a hundred jobs in 2016-17," said AS Nancy-Lorraine on 17/08/2016. Sweetcom succeeds Sopalin, a brand of paper towels owned by Delipapier, who were the main shirt sponsor of ASNL in 2015-16. "This major partnership with ASNL comes in time to accompany the Sweetcom group in its growth in the east (of France)," said Raphael Mignon, president of Sweetcom group, on 17/08/2016.

"In total, the kit of AS Nancy-Lorraine is valued at just over €1m in 2016-17, we are close to the target set in terms of staffing. This puts us between 9^th and 12^th place in Ligue 1. We have sold six of the seven available spaces (five on the shirt, and both places on the shorts), from this point of view, the contract is…