NFL: Hard Rock International gets the naming rights to the Miami Dolphins stadium until 2034

The American restaurant chain Hard Rock International has acquired the naming rights to the stadium of the Miami Dolphins (NFL), which will become the Hard Rock Stadium (64,982 seats) until 2034, announced the club on 17/08/2016. The amount of the agreement is estimated at $250m (€221m) in total by several US media outlets, or about $13.9m (€12.3m) per year.

Hard Rock International will also become the official hotel of the NFL franchise. "Hard Rock International, along with our owners, the Seminole Tribe of Florida, is extremely proud to see our name go up on this stadium. This deal is not only a naming rights program, but it is designed to be a true partnership between two companies dedicated to providing world class entertainment on a global level," said Jim Allen, chairman of Hard Rock International, on 17/08/2016.

In addition to hosting Miami Dolphins home games, the Hard Rock Stadium will host other American football events: those of the University of Miami, the Orange Bowl (American football, university-level), the 54^th NFL Super Bowl (in 2020), and an exhibition game…