France: "Increase the average fill rate of the stadiums 1% to 2% per year," (Didier Quillot, LFP)

"We want to increase the average fill rate of the stadiums 1% to 2% per year, and help clubs increase their matchday revenue by 15% in three years," stated Didier Quillot, the CEO of the LFP, during the launch the French league's new communication campaign #JeVaisAuStade ("I go to the stadium"), on 19/08/2016.

This national communication...