Premier League: Konami (JPN) partners Liverpool FC for three seasons (2016-2019)

Konami Digital Entertainment, the Japanese video game publisher, became the "Official Football Action Video Gaming Partner" of Liverpool FC (Premier League) for three seasons (2016-2019), on 16/08/2016. Konami, which gains the the status of "global partner" according to the club, does not appear in the list the "Reds" partners, as of 22/08/2016.

As part of the agreement, Konami has the exclusive 3-D modelling rights to Anfield (45,522 seats), Liverpool players (current and past) and kits. The PES 2017 game also incorporates the club's anthem "You'll Never Walk Alone". "The three-year deal will also see Konami benefit from the club's reach through digital marketing and social media channels, as well as further promotional activity," said Liverpool FC.

"Konami is committed to working with the very best in modern football, and Liverpool FC is the perfect partner, with its rich history, huge fan base and dynamic style of play implemented by manager Jürgen Klopp," said Jonas Lygaard, senior director of brand and business development at Konami, on 16/08/2016.

• The PES 2017 game will be…