Serie A: 4.9 million Sky and Mediaset Premium subscribers tune into Matchday 1 of 2016-17

The 10 games of Matchday 1 of the 2016-17 Serie A TIM season, played on Saturday 20 and Sunday 21/08/2016, collected a cumulative total of 4,953,920 subscribers on the channels of the Italian pay-TV groups Sky Italia and Mediaset Premium, according to data from the audience measurement institutes AGB (Nielsen group) and Auditel, and published by the Lega Serie A on 22/08/2016.

The best audience of the weekend was for Juventus - ACF Fiorentina (2-1), which drew an average of 1,967,146 total subscribers (1,184,458 on Sky Calcio and 782,688 on Premium Sport), on 20/08/2016 from 20:45 CET.

The smallest audience: Empoli FC - UC Sampdoria (0-1), which was followed by 11,973 subscribers on one of the channels of Sky Calcio, on Sunday, 21/08/2016 from 20:45 CET. 702,873 additional subscribers followed the multiplex of the seven games played on 21/08/2015 (20:45 CET), 423,230 for Sky and 279,643 for Mediaset Premium.

2016-17 Serie A: TV audiences for the 10 games of Matchday 1