Rio 2016: 31.95 million unique visitors on RTVE platforms in Spain

RTVE recorded 31,950,000 unique visitors, or 71.8% of the Spanish population, to all of its platforms for the 2016 Rio de Janeiro Olympics, from 06 to 21/08/2016, announced the Spanish public broadcasting group on 22/08/2016.

The channel RTVE 1 recorded an average of 900,000 viewers during the 2016 Olympics, which represented a 12.2% audience share. Teledeporte, a sports channel which belongs to the RTVE group, registered an average of 275,000 viewers, for an audience share of 4.6%.

The website RTVE.es totalled nearly 21.71 million visits (an average of 1.28 million per day), and 6.27 million unique users on topics mentioning the 2016 Olympic Games (an average of 780,660 unique users). Throughout the competition 2.4 million viewers a day watched the games through the RTVE.es website, 94.5% more than during the London 2012 Olympic Games.

• RTVE acquired the broadcasting rights to the Sochi Winter Olympic Games in 2014 as well as the Rio de Janeiro Summer Olympic Games in 2016, on 04/09/2009.
  • Contract estimated at nearly €70m.

RTVE: 621 live hours of the 2016 Olympics

• The…