Bundesliga: Coca-Cola extends its partnership with Schalke 04 until the end of the 2019-20 season

Coca-Cola, an American beverage group specialising in soft drinks, extended its partnership with FC Schalke 04 (Bundesliga) for four seasons, announced the club on 15/08/2016. The amount of the agreement, which will now run until 2019-20, was not disclosed. The annual value of the previous contract was estimated at €1.1m by German media. Coca-Cola has sponsored the Gelsenkirchen club since 2013.

As a premium partner of the club (second level out of three in the sponsorship pyramid of the club), Coca-Cola retains beverage distribution exclusivity at the Veltins Arena (61,973 seats), as well as marketing rights in certain Schalke facilities including the stadium and on the communications media of the German club.

"For us, this contract extension is a demonstration of our successful cooperation. We are pleased that Coca-Cola is continuing its commitment to us,” said Alexander Jobst, marketing manager of FC Schalke 04, on 15/08/2016.

• FC Schalke 04 finished in 5^th place (52 points) in the 2015-16 Bundesliga German professional football first division. 18 clubs. table.
  
  • The club…