Ligue 1: The Tourism Office of Chad becomes main shirt sponsor of FC Metz until 2018-19

The Tourism Office of Chad became an official partner and main shirt sponsor of FC Metz (Ligue 1), announced the club on 27/08/2016. The phrasing "Tchad, Oasis du Sahel" will appear on the front and back of the shirts for every Ligue 1 match until the end of the 2018-19 season.

The signing of the partnership was announced a few hours before the FC Metz - SCO Angers match (2-0, on 27/08/2016, Matchday 3 of Ligue 1), by club president Bernard Serin and an official delegation from Chad, consisting, notably, of two ministers. "The aim is to raise awareness of a country on the road to stability, which is part of a will to write a new page in history and erase the negative image which it suffers. This partnership is a promotional tool for tourism and economic opportunities abroad for Chad," said Betel Miarom, Chad's Minister for Sport, on 27/08/2016.

Christian Lagnidé, president and CEO of LC2, a pan-African media company, one of whose subsidiaries is Nàsuba Express (money transfer), previously signed a one-year contract to become the main shirt sponsor of the Metz club on 27/07/2007, and…