FIFA Club World Cup 2013 in Morocco: FIFA presents the competition to its sponsors

FIFA (International Federation of Association Football) has held a marketing workshop in Marrakech (Morocco) on the 02/07/2013 for institutional partners (Adidas, Coca Cola, Emirates, Sony and Visa) and title partner (Toyota) of the FIFA Club World Cup 2013, taking place in Morocco from the 11/12 to the 21/12/2013.

FIFA and the Club World Cup's Local Organising Committee presented the structure of the tournament to the partners (8 matches) as well as the marketing programme, promotional plan and commercial strategy (ticketing and hospitality) for the event.

The sponsors also visited the stadiums in Marrakech and Agadir which will host the competition. The visits gave them the opportunity to enquire about visibility options and the many advantages open to their respective brands

A second workshop will be organised for national sponsors when the draw for the competition takes place in early October 2013.