Serie A: Opel (automobiles) becomes an institutional sponsor of SSC Napoli in 2016-17

Opel became an institutional sponsor of SSC Napoli (Serie A TIM) for the 2016-17 season, said the Italian subsidiary of the German automobile manufacturer, on 25/08/2016. This second-level partnership will be activated directly and locally by Opel Farina, a car dealership based in Naples and Caserta (ITA).

As part of the agreement, Opel Farina will provide brand vehicles to the players and staff of SSC Napoli, and in return they receive visibility at the Stadio San Paolo (60,000 capacity), as well as on the club's communication platforms. "This initiative, which applies locally, now starts a strategic plan that marks the return of an active presence of Opel in the world of football," said Opel Italy, on 25/08/2016.

"This sponsorship agreement, implemented by Opel Farina, demonstrates not only the will of the brand to regenerate its presence in sports and football in particular, but also its willingness to reassess its marketing communication link with the excellent industrial fabric of the region, and to highlight and promote a positive socio-economic identity, as does SSC Napoli,…