Germany: beer brand Bitburger extends its deal with die Mannschaft and the DFB-Pokal until 2017-18

The German beer brand Bitburger extended its deal as the premium partner of the DFB for two seasons (2016-2018), on 31/08/2016. This third level partnership allows Bitburger to display its non-alcoholic beer with "die Mannschaft", as well as the women's first team and male U-21 team.

Bitburger also extended its deal as a partner of the DFB-Pokal until the end of the 2017-18 season. The annual amount of the agreement is estimated at €3m by German media.

For the extension of its partnership with the German Federation, Bitburger invited a "Mannschaft" fan to feature in the official photo with Reinhard Grindel, the DFB president, on the pitch of Borussia-Park (59,724 seats) in Mönchengladbach, before the Germany - Finland (2-0) friendly match, on 31/08/2016.

Bitburger has been a partner of the DFB since 1992. The beer brand also sponsors five Bundesliga clubs in 2016-17, including Borussia Mönchengladbach (until 2021-22).