AC Milan: Banca Popolare di Milano (BPM) named official sponsor until 2015/16

Italian bank BPM (Banco Popolare di Milano) becomes AC Milan's (3^rd in Serie A in 2012/13) new official sponsor, the club announced on the 05/07/2013. The 3-year agreement runs until the end of the 2015/16 season. This is the first sponsorship contract in football for BPM, who were already involved in skiing and swimming.

This partnership was negotiated by Infront Italy, the club's counsellor and Italian subsidiary of Swiss sports marketing agency Infront Sports & Media. The deal includes communication campaigns and activities for supporters, families, young people as well as for B2B events.

AC Milan list personal banking offers and the development of online channels as two examples of a series of co-branding and co-marketing initiatives struck up between the club and BPM.