Ligue 1: SFR proposes €15m per season to the LFP for the championship's naming rights

The French telecommunications group SFR has proposed €45m to the LFP over three seasons for the title naming rights to Ligue 1, according to information published in the French sports daily L'Équipe and evidence gathered by News Tank Football on 07/09/2016. The French first division was previously called "Ligue 1 Orange" between 2002 and 2008 as the French telecommunications group Orange held the naming rights, but since the league has remained without a naming sponsor.

"This huge contract was ultimately not agreed upon, and is currently in stand-by after a joint decision take by SFR and the LFP. Indeed, the hybrid status of this telecommunications group, both a telecom operator and a media operator since the launch of its sports channels a few months months ago, has affected the deal being set in stone. The current TV broadcasters, mainly Canal+, did not take kindly to the arrival of SFR," reported L'Équipe on 07/09/2016.

The French Professional Football League continues its search for a naming partner for Ligue 1, while Domino's Pizza France holds the naming rights to the Ligue 2…