Wales: adidas extends its deal with the Welsh Federation for four seasons (2016-2020)

The German sports equipment brand adidas has extended its kit supplier partnership with the Football Association of Wales for four seasons (2016-2020) on 07/09/2016. In 2013, adidas succeeded the American brand Umbro (2010-2013) as the kit supplier for the Welsh national team. This is the most lucrative kit supplier partnership ever concluded by the FAW, according to local media on 08/09/2016.

The partnership extends to Euro 2020. "Fresh off the back of an historic Euro 2016 for Wales, we are excited to provide new kits that will feature the latest in performance innovations and to play our part of the future of the team as they continue to evolve into one of Europe’s best footballing sides," said Gavin Thomson, CEO of adidas for Northern Europe.

The Welsh team reached the semi-finals of Euro 2016 (where it lost 0-2 against Portugal on 06/072016). This was the best performance in the tournament of a team supplied by adidas, equal with Germany (eliminated 2-0 by France in the other semi-final, on 07/07/2016). The previous and only other Welsh participation in an international…