Belgium: Zulte Waregem to display players' Twitter accounts on team shorts in 2013/14

Zulte Waregem (2^nd in the Belgian Pro League 2012/13 and qualified for the third preliminary round of the Champions League 2013/14) have announced that players’ Twitter handles will be displayed on their shorts next season. The club made the announcement as it unveiled its new kit for the 2013/14 season, on the 06/07/2013.

This is the first time that a club playing in a European 1^st division will show players' Twitter handles on its kit. Several English amateur clubs and Mexican side Jaguares de Chiapas implemented the same initiative in 2011 and 2012. FC Valencia (5^th in La Liga in 2012/13) displayed the club's Twitter account on the team's shirt in 2011.

With this new initiative, Zulte Waregem aim to increase their number of Twitter followers and develop interactivity with players' accounts. The club is also on Facebook and YouTube.

Zulte Waregem, who play at the Arc en Ciel stadium (capacity: 10,200), have reportedly sold 4,000 season tickets for 2013/14.

 1/1 …