Premier League: Holler becomes the official watch of Liverpool FC for the 2016-2019 period

Holler has become the official watch of Liverpool FC (Premier League) for the 2016-2019 period, announced the club on 06/09/2016. The agreement makes the watchmaker, owned by Darren McCormick Jewellery Group (DMJ), an official partner of the club.

Holler will use Liverpool FC social networks to highlight its brand, and its products to be distributed in official club stores and on their website. Holler will release a collection of watches dedicated to the colours of the club, its history, and its badge by the end of the year.

"It is great to welcome Holler to the LFC family. We’re delighted we can work together to bring new ways for fans to wear their pride for the club. Holler is a great brand and we look forward to working together on this partnership," said Billy Hogan, chief commercial officer of Liverpool FC, on 06/09/2016.

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Holler

• Sector: watch brand, relaunched in 2012
• Parent company:…