LaLiga Santander: S36.com (betting) becomes a regional partner of Valencia CF in Asia for 2016-17

S36.com, a sports betting and gambling website, became a regional partner of Valencia CF (LaLiga Santander) in Asia for the 2016-17 season, the club announced on 13/09/2016.

"We are extremely proud to announce our first sponsorship agreement in the Asian region. We have a lot of interest in entering in China and continuing to develop our presence in all of the Asian markets, thanks to agreements such as this one with S36.com. We hope that this will be a long, happy and beneficial arrangement for both parties," said Peter Draper, the director of markering of Valencia CF.

With this agreement, the gaming company based in the Philippines receives, among other benefits, the image rights of the club and first team players across Asia.

Valencia CF announced the opening of an office in Singapore to develop its brand in Asia, on 28/07/2015

• Valencia CF announced the opening of an office in Singapore which is the first of its kind to be based overseas, "with the intention to satisfy the growing interest of fans and Asian brands," on 28/07/2015.
• Peter Lim, a businessman from Singapore, found…