Premier League: Sharp acquires the naming rights to a stand of the Bet365 Stadium (Stoke City FC)

The Japanese electronics manufacturer Sharp has acquired the naming rights to a stand of the Bet365 Stadium (27,902 capacity), home to Stoke City FC (Premier League), for the 2016 to 2018 period, announced the club on 08/09/2016. "The Sharp Stand" is located on one curve of the stadium and replaces "The Marston's Pedigree Stand". Sharp also became a platinum partner of the club for 2016-2018.

Altodigital, a company specialising in printing solutions for professionals and a dealer of Sharp products in the UK, is also an official partner of the club. Sharp and Altodigital provide office supplies to the Stoke City FC offices and employees. The Britannia Stadium became the Bet365 Stadium on 01/07/2016. Each stand has a naming partner: "The Boothen End sponsored by Novus", "The Q-railing Stand", "The DPD Stand", and "The Sharp Stand."

"This sponsorship was an easy decision; we get to work closely with our partner Altodigital and we get to support a club with a growing global fanbase. We're proud to start this association with the Potters," said Stuart Sykes, managing director of Sharp…