Ligue 1: L'Équipe becomes an official partner of AS Saint-Étienne for the 2016-17 season

The sports media group L'Équipe became an official partner of AS Saint-Étienne (Ligue 1) for the 2016-17 season, announced Lagardère Sports, the exclusive marketing agency of ASSE, on 20/09/2016.

"As an official partner, L'Équipe will receive visibility on the LED advertising boards at the Stade Geoffroy-Guichard. The free, DTT channel will also appear at matches, via a pair of 3-D carpets near the goals, as well as on all the club's media," said Lagardère Sports. Every Monday, the L'Équipe channel will broadcast, on-delay, the official matches of the Saint-Étienne, since Monday, 12/09/2016.

"The signing of this partnership with L'Équipe is a real opportunity for AS Saint-Étienne. The media group and the club share a common history and have had strong collaborations for many years. Together, they mutually benefit from greater visibility via their partnership. The role of Lagardère Sports as the exclusive marketing agency of AS Saint-Étienne is to manage a coherent and beneficial partnership for all parties," said Laurent Moretti, CEO of Lagardère Sports France, on 20/09/2016.