Serie A TIM: Juventus open an online store on Tmall Global (Alibaba group)

Juventus FC (Serie A TIM) opened an online store on Tmall Global, a Chinese e-commerce platform which belongs to the Alibaba Group, announced the Italian club on 20/09/2016.

"The site will provide an easy and convenient place for Chinese fans to purchase authentic Juventus merchandise, from souvenirs and accessories to match jerseys. By embarking on this venture, the Italian champions will benefit from exposure to the hundreds of millions of visitors that make the most of TMALL Global’s shopping services via PC and mobile." said the Turin club.

For the launch of the platform, the club are offering the oppurtunity to a supporter who made an online purchase in September or October 2016 to win a shirt signed by several players. In addition, all Juventus fans who visit the site are offered a 10% discount plus a coupon worth 50 yuan (€6.70) and an exemption from postage costs on all orders over 600¥ (€80.60).

"The links between Juventus and China are not new" (Juventus FC)