Serie A TIM: Europcar (car hire) becomes an official partner of ACF Fiorentina in 2016-17

Europcar Italia, the Italian subsidiary of the French car hire group Europcar, has become an official partner of ACF Fiorentina (Serie A TIM) for the 2016-17 season, according to Italian media on 26/09/2016. Though neither party has officially confirmed the information, Europcar is already included on the list of official partners website of the Florence (ITA) club.

Europcar gets visibility into LED advertising boards and screens at the Stadio Artemio Franchi (43,147 seats). A marketing activation plan is also expected, geared towards the supporters of Fiorentina and Europcar customers in Italy. The amount of the partnership is estimated between €0.3m and €0.6m by transalpine media.

"Florence is undeniably an ideal place for tourism and business, two important business opportunities for us. Our two companies have a common will to combine their respective expertise to enable the implementation of initiatives and development projects that engage our audiences and are rewarding for both of us," stated Leonardo Cesarini, the sales and marketing director of Europcar Italia.