Sponsorship: Manchester City partners with GS Battery in Thailand

The Japanese manufacturer of automobile and motorcycle batteries GS Battery becomes Manchester City’s (second in the Premier League in 2012/13) official car battery partner for Thailand, the club announced on the 11/07/2013. GS Battery is Thailand’s leading car battery brand.

This is the second regional agreement concluded by the club in Thailand, following the partnership with Thai soft drink brand East Cola established on the 03/07/2013.

Under the deal, GS Battery will film a TV advert with City players, to be aired on TVs in homes across the country’s 69 million population. In addition, the Japanese manufacturer will also be activating its partnership using the club’s crest and player imagery on packaging, POS (point-of-sales) and marketing material throughout their sales networks across Thailand.

"Manchester City is internationally recognised as a football club for the new generation of football fans. Within a short period of time, they have already gathered over 2.3 million supporters in Thailand," Prakasit Pornprapar, Executive Director of Siam GS Sales indicated.