LaLiga Santander: Deportivo La Coruña have fans digitize their photos and put them online

RC Deportivo La Coruña (LaLiga Santander), as part of the festivities the 110^th anniversary of the club, have launched an initiative for fans to digitize "paper" photos (or other old photos) of the club, and place them online on a dedicated platform, on 15/09/2016.

The activation, called "Recordos en Branco e Azul" (Memories in White and Blue, in Galician language), allows all the club's supporters to share their old photos with other fans, and aims to create a bank of photographs available to the general public. "This initiative offers all fans the opportunity to recall their memories linked with the club, and share them with others, as if they opened a box whereall their photos are. The goal is to create an album of club memories," stated Deportivo La Coruña.

Participants in the operation have two options for sharing their photos: digitize and put them online themselves, on the dedicated platform; or visit one of the shops of Deportivo La Coruña where members of the club digitize the photo and return the original to its owner.

"A project based on technology, but with a social…