Switzerland: InfrontRingier (agency) and Lagardère S & E (international TV rights) extend with SFL

InfrontRingier Sports & Entertainment Switzerland has extended, four years from the 2017-18 season, as the exclusive agency adviser to the SFL, announced the Swiss League on 05/10/2016. "The agreement shall include the title sponsorship of the Raiffeisen Super League (RSL) and Brack.ch Challenge League, advertising banners in stadiums, and advertising spaces for the title sponsor on the front of the shirts," announced SFL on 05/10/2016.

"The contract extension with InfrontRingier proves that our product attracts strong interest and underlines the overall confidence of advertisers in the League and its clubs. We are pleased to extend this partnership for four years and realize exciting projects with the objective of continuing to enhance the attractiveness of Swiss football," said Claudius Schäfer, CEO of SFL, on 05/10/2016.

Lagardère Sports, the sports branch of Lagardère Sports & Entertainment, has also extended, for four years, its distribution of the international audiovisual rights for Swiss first and second divisions from 2017-18, announced the SFL on 05/10/2016.

"The…