Spain: LaLiga wants to promote and help clubs more with partnerships, especially abroad

"Benchmarked against the Premier League, Bundesliga, Ligue 1, and Calcio (Serie A), we are not as successful at selling sponsorship. The stronger LaLiga becomes as a whole, the stronger the clubs as a property become," said Adolfo Bara Negro, managing director of LaLiga, in charge of sales and marketing, at the Leaders Sport Business Summit in...