Bundesliga: König Pilsener, partner of Hamburger SV, offers 7,000 barrels of beer to fans

The German brewery König Pilsener, an exclusive partner of Hamburger SV (Bundesliga), has launched the "König der Raute" (king of the diamond) offer to HSV fans, from 10/10/2016. The offer, scheduled until 16/12/2016, asks fans over 18 years old to take a picture with the flag of the German club (whose logo consists of white and black diamonds), and upload their photos to their website www.koenigderraute.de, where all the pictures will be shown on a page of the site.

König Pilsener will reward up to 7000 participants with five-litre barrels of beer, to be given out during an away game of Hamburger SV, after becoming an "exclusive partner" of the club for the 2015-16 season, on 19/12/2014. König Pilsener replaced the brewery Holsten, which has been a partner of the Hamburg club for 75 years. The König Pilsener deal is scheduled to last until 2022-23, a period in which König Pilsener should pay more than €15m, according to German media.

"With this offer, we want to call on HSV fans throughout Germany to raise the flag of their club. We also want to reward the loyalty of those who show…