Bologna Fc: from 201,000 to 459,000 Facebook fans in 4 months, via "strategic timing schedule"

"The most important boost (on the club's social media accounts) has been around the season ticket campaign, which targeted not only the most loyal fans, but also potential new supporters and sympathisers of the brand," stated Gloria Gardini, a press officer of Bologna Fc 1909 (Serie A TIM), to News Tank Football on 19/10/2016.

Bologna have progressed from 201,000 fans on the social network Facebook in June 2016, to 459,000 fans by October 2016, thus realising the best in growth in Europe on this platform in since the summer of 2016.

"To increase the fanbase of our official Facebook page, we've mainly worked on local targeting (50%), regional targeting (35%), and national targeting (15%). The result obtained so far is less than 5% of what we expect to have in the next three years," added Gloria Gardini, who talked about the social media strategy Bologna Fc 1909 have implemented in conjunction with the consultant firm StilediBologna.com.

• Bologna Fc 1909 have more than doubled its number of Facebook fans this season, from 201,000 in Facebook fans in June 2016 to 459,000 now. What…