England: The Football League signs partnership with Papa John's pizza

The English Football League has announced that Papa John's is to become the league's official pizza partner for the 2013/14 season, on the 15/07/2013. The deal allows Papa John's the exclusive rights to The Football League's branding and its digital assets, including online banners, dedicated emails to league and club fans, and exclusive Facebook and Twitter promotions.

Although this is the company's first sports sponsorship in the UK, Papa John's has a strong presence in the US market where it is the official pizza partner of the NFL (National Football League, American football).

"This is a partnership that will be really popular with fans. Papa John’s are located in towns and cities across the country and they will reach out to supporters with a range of promotions and tailor made offers," said Richard Heaselgrave, The Football League's chief commercial officer.

The Football League is the association of the 72 professional clubs playing in the three divisions below the Premier League (Championship, League 1, League 2).