Inter Milan: "Suning clearly represents our bridge to China" (Michael Bolingbroke, CEO)
"Suning is the leader in China in the distribution of white goods (appliances). They are very well connected with Chinese customers, which is to say also our fans in China. Suning clearly represents our bridge to China, our access to a 1.3 billion person market of customers and fans. They understand the B2C and CRM issues (in the market)," said...
