Volkswagen to agree three-season shirt sponsorship with 1860 Munich

News Tank Football - Paris - News #7934 - Published on 16/07/13 at 17:06

German car manufacturer Volkswagen has been named as 1860 Munich's (6th in the 2.Bundesliga, the German second division in 2012/13) shirt sponsor, the club announced on the 15/07/2013. This three-year contract runs until the end of the 2015/16 season.

Volkswagen will be 1860 Munich's sole shirt sponsor. The car manufacturer will print its environmentally friendly brand "Think Blue" on the Bavarian club's shirts. The agreement also includes advertising on pitch-side boards and in hospitality areas of the Allianz Arena (capacity: 71,000).

The contract was negotiated in collaboration with the German subsidiary of the Swiss marketing agency Infront.

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Volkswagen's partnerships in 2013/14 (1/2)

Clubs:

  • VfL Wolfsburg: owner of the club and stadium naming
  • AS Roma
  • Munich 1860: shirt sponsor
  • Schalke 04
Volkswagen's…


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