LaLiga: presentation of "LaLiga Club", a fan club to promote Spanish football in China

LaLiga presented their project "LaLiga Club", the first fan club of the Spanish League in China, during an event held in the port of Shanghai (China), on 22/10/2016. This project aims to propose new activities and experiences to Chinese fans of Spanish football, and has been launched in partnership with Activation Group, a Chinese group specialising in integrated marketing.

"With this new project, LaLiga aims to promote the sport by building on an approach based on lifestyle, by taking advantage of the use of digital content to provide creative and integrated marketing services. This is a new chapter in the presence of LaLiga in China, which will allow access to new areas of the sports and leisure sector and to increase monitoring of LaLiga in China," said the Spanish League.

LaLiga Club offers an interactive play area, a museum, and a training school, all in connection with football. A TV series "inspired by the world of football" and a reality TV show "based on the sport and recreation" will also be launched in the LaLiga Club. "We want to boost the concept of 'Sportainment'…