Germany: Lieferando (food delivery), partner of 14 clubs in the 1st and 2nd divisions in 2016-17

News Tank Football - Paris - News #80048 - Published on
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Lieferando.de, a German website meal delivery to homes, has become an advertising partner of 14 Bundesliga and 2.Bundesliga clubs for the remainder of the 2016-17 season, on 21/10/2016. Two contracts were negotiated, one for nine German clubs connected with the sports marketing agency Lagardère Sports, and another for the five clubs linked with the German branch of Infront Sports & Media.

Lieferando, Lagardère Sports, and Infront Sports & Media had already set up a similar partnership in 2015-16. Lieferando.de gets visibility on the LED advertising boards in 14 German stadiums:
• Seven in the Bundesliga: Eintracht Frankfurt, Hertha BSC, Hamburger SV (already partner clubs in 2015-16), and Bayer 04 Leverkusen via Lagardère Sports; SV Werder Bremen, 1. FSV Mainz 05, and SC Freiburg (already partner clubs in 2015-16) via Infront Sports & Media;
• Seven in the 2.Bundesliga: 1. FC Nürnberg, Hannover 96 (already partner clubs in 2015-16), Dynamo Dresden Eintracht Braunschweig, and VfB Stuttgart via Lagardère Sports; Fortuna Düsseldorf and TSV 1860 München (already partner clubs in…

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