FC Barcelona: club wants €50m to €65m per year for its main shirt sponsorship after 2016-17

The 'FC Barcelona brand "is one of the strongest (in the world). We must continue to work on its growth. Obviously, the results of our first team accompany this growth. Everyone is delighted at the prospect of associating with our stars in particular, and our club in general," said Manel Arroyo, the vice-president of FC Barcelona in charge of marketing and communication, to Barça TV (the club's television channel), on 28/10/2016.

The next day, the socios (club association members) with voting rights of FC Barcelona (LaLiga Santander) confirmed the extension of the kit supplier partnership with the American sports equipment brand Nike for the 2018-2028 period at €150m per season, a record amount for a contract between a sports equipment brand and a club or national football federation. "We have the best sponsorship deal in the world of sport. We believe we are number one, and Nike also said that the agreement was crucial for them," said Manel Arroyo.

The FC Barcelia socios also renewed, for the 2016-17 season, the shirt sponsorship deal with Qatar Airways. The amount of the…