LaLiga: Kingsley Beverages becomes first partner of the Spanish League in South Africa

Kingsley Beverages, a South African manufacturer and distributor of beverages, has become a regional partner of LaLiga in South Africa, in the "nonalcoholic drinks" category, on 01/11/2016. This is the first regional sponsorship agreement signed by LaLiga in this country. The duration and the amount of the partnership were not disclosed.

The contract was signed in the commercial office of the Spanish professional football league in the country, which was opened in Johannesburg (RSA) on 24/11/2015. Kingsley Beverages can now use the LaLiga logo in its media communications, including on the packaging of its drinks.

On the occasion of the announcement of this partnership, the South African group and the Spanish League launched a competition to win a VIP trip for two to Spain to attend a LaLiga Santander game.

To enter the draw, participants must take a selfie with the person who would accompany them on the trip with, visible in the photo, a Kingsley product bearing the logo of LaLiga. They must then "like" the Facebook page of Kingsley, and share their photos on their Facebook account…