Bundesliga: Müller (dairy) and FC Augsburg focus their activations on the subject of recruitment

Alois Müller GmbH & Co. KG, a German producer of dairy products, became a partner of FC Augsburg (Bundesliga), on the 04/11/2016. The partnership was negotiated by Lagardère Sports Germany, the German branch of the marketing and media rights agency and Lagardère Sports.

The partnership is not about visibility offered to the Müller brand on advertising boards at WWK Arena (30,660 seats) and on the FC Augsburg communication platforms. Instead, Alois Müller GmbH & Co. KG and the club will work only on actions and joint content benefiting the Augsburg region, in which the administrative headquarters and factories of the dairy producer are located.

For Müller, the objective of this collaboration is to strengthen its image as an attractive employer in the region, focusing their actions and content on recruiting and attracting new talent, as well as retaining current employees. For FC Augsburg, the goal is to reach new audiences and enhance its "different" club image. The two partners presented, on 04/11/2016, a common logo with the slogan "FC Augsburg and Müller: together for the region".