Infront: acquisition of the French agency Sella Communication (handball and rugby), on 21/11/2016

Infront Sports & Media, the Swiss marketing and media rights agency, acquired 100% of the Sella Communication group, an agency specialising in French handball and rugby, on 21/11/2016. Sella Communication has been the official agency of the FFHB (French Handball Federation) since 01/01/2010, and is responsible for marketing advice, public relations, and marketing partnerships on behalf of the federation.

Founded in 1993 by the former international rugby player Philippe Sella and Jean-Claude Bonetti, Sella Communication was the preferred agency of the FFR (French Rugby Federation) for 17 years (1998 to 2015) for the marketing of hospitality packages.

"A unique opportunity for us to become the official agency of the French Handball Federation" (J-François Jeanne, on 21/11/2016)

• "The acquisition of Sella Communication is a unique opportunity for us to become the official agency of the French Handball Federation and also position ourselves as a true leader in the hospitality market in France.
• Beyond the strategic acquisition and integration of Sella Communication, this will allow us…