2.Bundesliga: Relentless to sponsor St. Pauli for €1.3m

The Relentless energy drink (Coca-Cola company) has become the main sponsor of FC St. Pauli (10^th in the 2.Bundesliga in 2012/13), on the 19/07/2013. The company has paid €1.3m to be the club's major sponsor for the 2013/14 season.

Relentless, a former partner of Hamburger SV (7^th in the Bundesliga in 2012/13), replaces the lottery company Deutsche Fernsehlotterie on FC St. Pauli's shirts. Relentless was already official sponsor of FC St. Pauli in 2012/13, but was not present on the Hamburg-based club's shirts.

"We welcome Relentless as the new main sponsor of FC St Pauli and look forward to a great working relationship. The commitment by Relentless last year at FC St. Pauli has already shown that Relentless, fits with the bohemian lifestyle and the passion that embodies the brand to our club," said Stefan Orth, president of FC St Pauli.