LaLiga: Codere Apuestas becomes official betting partner of Real Madrid CF (2016-2019)

Codere Apuestas, a Spanish sports betting operator, became an official partner of Real Madrid CF (LaLiga Santander) for three seasons (2016-2019), the club announced on 23/11/2016. This partnership gives Codere Apuestas the status of official betting company of Real Madrid.

Codere Apuestas succeeds the Austrian online sports betting operator Bwin, who were the main shirt sponsor of Real from 2007-2013, and an official partner of the club from 2013-2016. Codere Apuestas was the shirt sleeve sponsor of Valencia CF (LaLiga Santander) during the second half of the 2015-16 season.

The partnership between Codere Apuestas and Real Madrid is not limited to Spain, as the betting company has licenses to operate in Latin America, including in Mexico, Colombia, Uruguay, and Brazil.

"Codere: a Madrid firm with universal appeal" (E. Butragueño, Real Madrid, on 23/11/2016)

"Our club is admired by millions of people for what our institution…