Premier League: EA Sports extends partnership with Manchester City by 3 years

The American video game company EA Sports (a subsidiary of Electronic Arts) has extended its partnership with Manchester City (2^nd in the Premier League in 2012/13) by three years, on the 23/07/2013.

The agreement will see FIFA (video game) gaming pods installed in the Etihad Stadium's (capacity: 54,000) Family Stand and an EA Sports 'Blue Zone', an experiential gaming hub, in the heart of the club's pre-match fan entertainment area, City Square. EA sports will also be present in hospitality areas through the use of a showroom.

“We’re delighted to be extending our partnership with Manchester City. The club has proved themselves to be forward thinking in their approach, with a willingness to expand and digitise their partnership efforts through EA Sports FIFA. This has proved a huge success and we’re only too pleased to be able to continue our relationship,” said Jamie McKinlay, vice president of marketing at EA Sports.

FIFA 13 video game:

• Distribution: 14.5m copies sold worldwide (+30% compared to FIFA 12)
• Revenue: €151m generated through downloadable services (+94% compared to…