Poland: the first division is looking for a partner, in collaboration with Infront

The Ekstraklasa (Polish first division) is looking for an official partner for the 2013/14 season, in collaboration with the Swiss sports marketing company Infront, the Polish league announced on the 24/07/2013.

Infront is looking for a company based in Germany or Austria. The partnership will include pitch-side advertising at all 296 matches of the 2013/14 Polish league, as well as logo branding on the right sleeve of all 16 teams' shirts. The deal will also include brand integration in the league's TV graphics.

This deal will be the second highest level of sponsorship offered by the league, after T-Mobile (German telecoms company) extended their title-sponsorship, worth an annual €3.7m, until the end of the 2013/14 season, on the 13/05/2013. The league has been called the T-Mobile Ekstraklasa since 2011.

"The Polish market has become increasingly attractive for foreign companies in recent years and the country is today the most important East-European economic partner for Germany and Austria," said Reinhardt Weinberger, Managing Director of Infront Germany.