Bundesliga: Wiesenhof (food) continues as shirt sponsor of Werder Bremen until 2017-18

Wiesenhof, German brand specialising in meat products and frozen foods, has continued its partnership as the main shirt sponsor of SV Werder Bremen (Bundesliga) until 2017-18, on 02/12/2016. The extension, for a contract which was set to expire at the end of the 2016-17 season, was negotiated by Infront Sports & Media, the exclusive marketing agency of Werder until the end of 2028-29.

Wiesenhof, whose headquarters are in Visbek, 50km from Bremen, has been the shirt sponsor of Werder since 2012-13. The annual amount is estimated at €7m in 2016-17, excluding bonuses. It could amount to €7.5m for 2017-18, according to German media.

Wiesenhof will have visibility on the Weser Stadion advertising panels, on a website dedicated to the partnership, as well as various other club media. The brand also sponsors the training kits of Werder Bremen, as well as the youth teams shirts and the women's first team (on the shirt of the other junior women's teams, Werder is sponsored by the insurance company ÖVB).