Italy: RCS Sport named as Serie B's exclusive marketing consultant for four years

RCS Sport, an agency specialized in the organisation of sports competitions, has agreed a four-year deal with Serie B (Italian second division) as the league's exclusive marketing adviser until the end of the 2016/17 season, it was announced on the 24/07/2013.

RCS Sport is working on the "B Club" project that aims to centralise some sponsorship contracts.

"We are very proud of this new partnership. We have joined with one of the most innovative and advanced sporting institutions on the Italian scene and beyond," said Giacomo Catano, CEO of RCS Sport.

"We want to take action against the crisis. Partnering with RCS Sport is an advanced form of marketing, which aims to penetrate and provide direct territorial contact with potential consumers," said Andrea Abodi, president of the Lega Calcio, the Italian league that runs Serie A and Serie B.

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RCS Sport's projects

Counsulting:

• FIGC: Italian Football…