LaLiga: Atletico Madrid present its new logo, which will be used from 2017-18

Club Atlético de Madrid (LaLiga Santander) have a new logo, presented a press conference where the club also announced that the Chinese conglomerate Wanda will get the naming rights to the new stadium of the, on 09/12/2016.

Atletico Madrid will continue to use its current logo until the end of 2016-17 season, ahead of the official launch of the new logo at the start of the 2017-18 season. The new logo retains the same structure as the previous one, with just a slight curve at the top, as a nod to the first logo in the club's history, founded in 1903, and it will still contain a bear and a strawberry tree, the symbols of Madrid, but with the bear now turned to the right.

Designed in partnership with the communication and design agency Vasava, the new logo reinforces the presence of the club's colours - red, white, and blue - by changing their intensity and the removal of other minor colors previously present (black, brown, green, and yellow).

• "The logo worn on our players chest gives importance to our past by strengthening the identification elements that are part of the DNA of the…