Premier League: Liverpool FC launch global study to better understand the needs of its fans

Liverpool FC (Premier League) has launched a study of all the club's fans around the world, to identify the needs of their fans and get their views on the current strategy of the club, on 08/12/2016.

The study, available on the Liverpool FC website until 22/12/2016, is being conducted in partnership with Populous, which specialises in external studies. It is part of a process which started in November 2016 and which aims "to understand what works and what's important for the fans", including through meetings with representatives of the fans.

Following the investigation, Populus will collect all the results and the club will detail the priorities set by the fans. A summary of the results will be published on the club's website in 2017.

"Information used to make key decisions on future fan engagement" (S. Black on 08/12/2016)

• "This is an important piece of research that is being undertaken by the club in partnership with Populus. We want to connect with as many of our fans from across the world as possible to help capture a wide range of information that will be used to shape key…