Italy: third division match broadcast on Facebook Live with the Lega Pro and UNICEF (22/12/2016)

The Calabria Cosenza Calcio - US Catanzaro 1929 derby (Group C of the Italian third division) will be broadcast on the live video streaming service Facebook Live, on 22/12/2016 at 14:30 CET, announced the Lega Pro on 09/12/2016. This is the first time a match is being broadcast on the Facebook social network service in Italy.

The Lega Pro Channel joins the social network to broadcast the match via the official Facebook page of Lega Pro. "During the game, like all games of the third division championship, it will be possible to support UNICEF with a donation of €2 per SMS," said the league.

"The day before Christmas was chosen to best support our UNICEF partner. I am increasingly convinced that the future of football is digital. The possibilities of visibility and interaction that social networks and Facebook in particular provides, should be used to better distribute our product and to make it more accessible to our fans from this point of view, the broadcast of Consenza. - Catanzaro represents an epochal change," says Gabriele Gravina, president of the Lega Pro, on 09/12/2016.

Lega…