Serie A: Veratour (tour operator) becomes the main shirt sponsor Sampdoria until February 2017

Veratour SpA, an Italian tour operator specialising in holiday villages, has become the main shirt sponsor of the Genoa-based club UC Sampdoria (Serie A TIM) for two and a half months, on 09/12/2016. The partnership will end after the Palermo - Sampdoria match (Matchday 26 of Serie A TIM 2016-17), scheduled on 26/02/2017.

Veratour will get visibility on the shirts of the Italian club, as well as the advertising panels at the Stadio Luigi Ferraris in Genoa and on the club's communication platforms. Activations will also be put in place, the club said, without further details.

Sampdoria have not had a permanent main shirt sponsor since the start of the 2014-15 season. Lucky Red (film distributor) and Samsung occupied the sponsorship space on an ad hoc basis in 2014-15 and 2015-16.

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Veratour SpA

• Sector: tour operators, holiday villages network
• Founded: 1990 (originally Viajes Ecuador Italy)
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